The current global statistics on the situation of road safety paints a gloomy picture in which 3,400 people die dally cause of road accidents, 1.24 million lives’s lost annual globally on our roads. Young adults, aged between 15 to 44 years, account for 59% of this figures. It is crucial to note that this population represents the majority of the work force within our societies, thus the economic loss is significant.
With advances in ICT, we have become more connected than ever. Information transfer and access has been made easy with development of smart phones and other ubiquitous technology. ICT has enabled us to chat with friends and family in different continents, transfer information at high speeds; get first hand news of events happening around the globe, all this available at the touch of a button. With this, we have become more distracted from our everyday duty of being cautious when on our roads. The result has been increased deaths on our road, with 1.3 deaths globally of which 59% of those being young adults of ages between 15-44 years. This represents a significant group that drives most economy’s, thus the economic loss is significant.