The World Creativity and Innovation Day is celebrated annually on 21 April in order to raise awareness on the role of creativity and innovation in all aspects of human development. Even though there may be no universal understanding of creativity, the concept is open to interpretation from artistic expression to problem solving in the context of economic, social, and sustainable development. Nowadays, creativity and innovation have become the true wealth of every nation.
After the challenging times that we all been through, there could not be a better time to appreciate the creative economy, which includes designs, new media, performing arts, publishing and visual arts, is a highly transformative sector of the world economy in terms of income generation, job creation, and export earnings.According to the Report “Reshaping policies for creativity: addressing culture as a global public good”, the crisis generated by the pandemic led the Gross Value Added in the cultural and leisure sectors to decrease by US$ 750 billion, and 10 million jobs were lost in 2020. This day is well positioned to encourage creative multidisciplinary thinking to help us achieve the sustainable future we want.